Where a video starts

We listen to the track until one image sticks. A room, a colour, a movement, a face that will not go away. That image becomes the idea, and the idea decides everything after it: the location, the light, how the camera moves, where the cut lands.

The idea comes out of a conversation with you, because you know what the song is about and we know what a camera can do with it. It can be a story with a beginning and an end, a place and a performance, or light and one long take. The track decides.

What you get

The finished video in 4K, cut to the beat, colour graded, synced to your master. Vertical cutdowns and reels for Instagram and TikTok, so the release week has more than one thing to post. Stills from the shoot day, if you want them.

Drone and underwater are in house. If the image that stuck is under the surface of a lake, we can shoot it there.

How it runs

Send us the track, even as a rough mix. We come back with an idea and a way to shoot it. Then one or two shoot days with a crew of one to three, depending on the shoot, and time in the edit until the cut sits on the music.

A video takes four to eight weeks from the first conversation to delivery. When the release date is fixed and close, tell us: it can go faster.

Who we have filmed

Lisa Laner, who also edits at EXO, with Metal Baby, One in a Million and Milk and Honey. Artefuckt with Leb' jeden Tag. AVE with Arcade. Performance, story and experimental work, in South Tyrol and beyond.

What does a music video cost?

It depends on the idea: how many shoot days, how many locations, whether there is a cast. You get a fixed written quote before anything is booked, with no hourly billing. If the idea is bigger than the budget, we say so and find the version that fits.

We already have a concept. Do you shoot it?

Yes. If you come with a finished idea, we plan the shoot around it and tell you where a camera would do it differently. If you come with only the track, the idea is part of what we do.

How long does the shoot take?

One day for a single location and a performance. Two days when there is a story to tell across several places or a cast to direct.

What do we get at the end?

The video in 4K, colour graded and synced to your master. Vertical cutdowns for Instagram and TikTok. Everything ready to upload on the day we deliver.

Do you also shoot outside South Tyrol?

Yes. We shoot in Italy, Austria, Germany and Switzerland, in German, Italian or English. Travel is written into the quote.

When should we get in touch?

Before the release date is fixed, if you can. A video takes four to eight weeks; if the date is already set and close, tell us and we plan towards it.

Have a track that needs a picture?

Send us the song, even as a rough mix. We reply within 48 hours.